Privacy, handled with care.

We collect Personal Information in three ways: you give it to us, it is generated automatically as you use our website, and in limited cases we receive it from other companies.

• Identifiers, such as your name, business name, email address, postal address, and phone number
• Commercial information, such as the plan and add-ons you asked about, quotes, invoices, and payment records
• Content you choose to send us, including messages, questionnaire answers, brand assets, and files
• Account credentials for services you ask us to set up, connect, or manage on your behalf

You give it to us when you request pricing, complete the pricing questionnaire, submit a contact or booking form, start a chat with us, send us an email or a text message, speak with us by phone, or become a client. Depending on what you are doing, that can include:

As you use our website, we and our analytics and advertising providers automatically collect technical and usage information through cookies, pixels, tags, local storage, and similar technologies. This includes your IP address, approximate location derived from it, device and browser type, operating system, referring page, the pages and sections you view, how long you stay, and what you click. Section 05 explains this in more detail and tells you how to opt out.

We may also receive information from other companies, including advertising and analytics platforms, payment processors, and business information providers. This is generally limited to contact details, business details that are already publicly available, and information about how you responded to an advertisement or referral.

If you give us Personal Information about another person, such as a colleague we should contact, you confirm that you are allowed to share it with us and to let us use it as described here.

We use Personal Information for the purposes below, and we do not use it for unrelated purposes without telling you first.

Delivering our services. To answer your enquiry, prepare and send a quote, design and launch your website, host and maintain it, provide support, and set up or manage any additional tools you have asked for.

Operating our business. To take payment, invoice, keep accounts and records, resolve disputes, enforce our agreements, and obtain professional advice.

Communicating with you. To reply to you, send service messages about your account, your website, scheduled maintenance, security matters, or changes to our terms, and to send marketing messages you have chosen to receive. Service messages are not marketing, so you may continue to receive them even after opting out of marketing.

Improving and securing our website and services. To understand how our website is used, diagnose faults, test changes, protect against fraud, abuse, and security incidents, and keep our systems and yours working properly.

Advertising and measurement. To show our advertising to people likely to be interested in it, to avoid showing the same advertising repeatedly, and to measure whether campaigns worked. See section 05.

Meeting legal obligations. To comply with laws, tax and accounting requirements, lawful requests from public authorities, and to establish, exercise, or defend legal claims.

Some features we provide, or that the platforms we resell provide, use artificial intelligence to draft content, summarize messages, or make suggestions. Where that happens, the information involved is used to deliver that feature to you. We do not sell your Personal Information, and we do not authorize our vendors to use your Personal Information to train their own general-purpose AI models.

We do not sell your Personal Information for money. We disclose it in the following circumstances, and only as far as is needed for the purpose described.

Service providers. Companies that perform work for us, including website hosting and infrastructure, the marketing and customer relationship platform we provide to clients, domain registration, email and text message delivery, analytics, payment processing, scheduling, accounting, and professional advisers. They are permitted to use the information only to perform that work for us.

Advertising and analytics partners. As described in section 05, and subject to your right to opt out.

At your request or direction. When you ask us to connect your website or account to another service, or otherwise tell us to share information with someone, we will do so. Once information reaches a service you have connected, that service's own privacy policy governs what happens to it.

Business transfers. If we are involved in a merger, acquisition, financing, reorganization, or sale of all or part of our business, Personal Information may be transferred as part of that transaction, subject to this policy.

Legal and safety. When we reasonably believe disclosure is required by law, or is necessary to respond to lawful requests, to enforce our agreements, or to protect the rights, property, or safety of Cova USA, our clients, or the public.

Our website uses cookies and similar technologies, including analytics tools and advertising pixels operated by companies such as advertising networks and social media platforms, for example Meta (Facebook and Instagram) and TikTok. These allow us to understand how our website performs and to show our advertising to people who have visited it.

Several US state privacy laws define the terms "sale," "share," and "targeted advertising" broadly enough that this activity is covered by them, even though we receive no money and do not think of it as selling anything. We tell you this plainly rather than rely on the technicality.

Treating this activity as covered by those laws, the categories of Personal Information disclosed to advertising and analytics partners for targeted advertising are: identifiers, including online identifiers and IP address, and, when you submit our pricing questionnaire, the email address and phone number you gave us in a scrambled (hashed) form rather than as readable text, which the platform can only match against accounts it already holds, so it can tell whether one of its ads led to your enquiry; and internet or other electronic network activity information, including your interactions with our website and our advertising. We never disclose the contents of your messages, your questionnaire answers, or your account credentials for these purposes.

You can opt out at any time, and the opt-out is not merely recorded: when you opt out, these tools are not loaded for you at all. Use the "Do Not Sell or Share My Personal Information" link in the footer of every page, adjust your browser's cookie settings, or contact us using the details in section 12 and tell us you wish to opt out. You can also opt out of many advertising cookies through industry tools such as the Digital Advertising Alliance's opt-out page.

We do not knowingly sell or share the Personal Information of anyone under sixteen years of age.

Some browsers offer a "Do Not Track" setting. There is still no common industry standard for how websites should respond to it, so our website does not currently respond to Do Not Track signals. We do honor recognized opt-out preference signals such as Global Privacy Control, everywhere and not only where the law requires it. If your browser sends that signal we treat you as opted out automatically, with nothing for you to click.

If you give us your mobile number and agree to receive text messages, we may text you about your enquiry, your project, your account, or appointments. Message and data rates may apply, and message frequency varies.

You can stop messages at any time by replying STOP, and you can request help by replying HELP. We may send one final message to confirm that you have been unsubscribed.

Your consent to receive text messages, and the mobile number you gave for that purpose, are never shared with third parties for their own marketing, and are never sold. They are shared only with the messaging providers and aggregators that carry the messages to your phone.

We keep Personal Information only as long as we need it for the purpose we collected it for, and for as long afterward as is needed to meet legal, tax, accounting, and record-keeping obligations, to resolve disputes, and to enforce our agreements.

In practice, enquiry and marketing records are kept while the enquiry is active and for a reasonable period afterward in case you come back to us. Client records, contracts, invoices, and the records supporting them are kept for the longer periods that tax and business law require. Where information is no longer needed, we delete it or remove the details that connect it to you, after which we may keep and use it in aggregate form indefinitely for statistics and service improvement.

If a complaint, claim, or investigation is reasonably in prospect, we may keep relevant information until it is resolved.

We maintain administrative, technical, and physical safeguards designed to protect Personal Information against loss, misuse, and unauthorized access, disclosure, alteration, and destruction. These include restricting access to those who need it, using encrypted connections for our website and the platforms we provide, and requiring the vendors who handle information for us to protect it to a comparable standard.

No website, product, or method of transmitting or storing information is completely secure, and we cannot guarantee absolute security. You also have a part to play: use a strong and unique password for any account we set up for you, keep it to yourself, and keep your own devices up to date.

If you believe your account or your dealings with us are no longer secure, contact us immediately using the details in section 12.

Our website and services are intended for businesses and the adults who run them. They are not directed to children, and we do not knowingly collect Personal Information from anyone under thirteen years of age.

If you believe a child under thirteen has given us Personal Information, contact us using the details in section 12 and we will delete it promptly. As noted in section 05, we also do not knowingly sell or share the Personal Information of anyone under sixteen.

Depending on where you live, state law may give you some or all of the following rights. We extend the core of these rights to everyone who contacts us, wherever they live, because we would rather answer the question than argue about whether we have to.

• Know and access: ask what Personal Information we hold about you, where we got it, why we have it, and who we have disclosed it to, and receive a copy
• Correct: ask us to fix Personal Information that is inaccurate
• Delete: ask us to delete Personal Information, subject to the records we are required to keep
• Opt out: tell us to stop using your Personal Information for targeted advertising, or for any activity treated as a sale or a share
• Non-discrimination: exercise any of these rights without being charged more, served worse, or refused service

To use any of these rights, contact us using the details in section 12. We will ask for enough information to confirm who you are before we act, which protects you as much as us, and we will respond within the time the law allows. There is no charge unless a request is excessive or repetitive, in which case we will tell you before doing anything.

You may also appoint an authorized agent to make a request for you. We will ask the agent for proof that you gave them permission, and we may ask you to confirm it directly.

If we refuse a request, we will tell you why, and you may appeal by replying to our decision. If you are still not satisfied after we answer an appeal, you may contact your state attorney general.

Our website links to websites and services we do not operate, including our clients' websites, social media platforms, and tools you may choose to connect. We are not responsible for their content or their privacy practices, and a link is not an endorsement.

Once you follow a link or connect a service, that company's own privacy policy governs what it does with your information. We would encourage you to read it before you share anything you would not want handled differently from the way we describe here.

We may update this policy from time to time. When we do, we will change the date at the top of this page, and if the changes are significant we will give more prominent notice. Continuing to use our website after an update means you accept the updated policy, so it is worth checking back occasionally.

The fastest way to reach us about privacy, or to make any request described in section 10, is to email privacy@covausa.com. Please tell us what you are asking for and which state you live in, so we can apply the right rules to your request.

You can also use the contact page on this website, and if you would rather speak with a person, say so and we will call you.

We operate online, so email and our contact form are the ways to reach us. Both are monitored, and either one is enough to make any request described in section 10.